Studio 11

Chal­lenge

Kim Pot­ter had a suc­cess­ful home busi­ness, sell­ing Xocai healthy choco­late prod­ucts. How­ever, she was one of sev­eral sell­ers in the Hal­i­fax region and needed to stand out among this group.

Exe­cu­tion

Stu­dio 11 devel­oped a brand strat­egy and web­site to con­vey who Kim Pot­ter is, her deep knowl­edge of Xocai prod­ucts and the ben­e­fits of this healthy choco­late. We used Kim’s per­sona and back­ground along with prod­uct knowl­edge and strong visu­als to build Kim Potter’s image and co-brand with Xocai.

Results

With an attrac­tive visual iden­tity and strong logo, Stu­dio 11 branded busi­ness cards, cor­po­rate let­ter­head and the web­site, sat­is­fy­ing the needs of the client and build­ing the basis for Kim Potter’s brand that will last for many years to come.