2010 Dragonboat Festival
Challenge
Sport Nova Scotia approached us in hopes of creating a spectacular creative look for the 13th annual Dragonboat Festival.
Execution
We developed two concepts that excited the team at Sport NS. After a panel discussion, ‘Catch the Spirit’ was the concept approved. We then moved forward in adapting this concept to many pieces of collateral.
Results
From billboards to posters to print ads, the creative has eye-catching impact that this fundraiser deserves. The presenting sponsor Manulife stated, “the best creative we’ve had in all the years of the festival”.