Studio 11

Chal­lenge

To cre­ate national aware­ness about a new prod­uct Taco­Bell was launch­ing, Cheesy Beefy Melt.

Exe­cu­tion

Paul and designer Jason Leblanc devel­oped a look con­ducive to the Taco­Bell brand and applied it to many for­mats cov­er­ing the adver­tis­ing plan. From large pole signs to menu boards we blan­keted stores nationally.

Results

The highly suc­cess­ful adver­tis­ing and cre­ative made this prod­uct a Taco­Bell favourite. As said in the movie ‘Art & Copy’, “adver­tis­ing makes food taste better”.