Pharmasave
Rogers

Pizza Hut

pizzahut

Chal­lenge

Piz­za­Hut was in need of a brand and adver­tis­ing plan for a new prod­uct launch­ing in the Cana­dian market.

Exe­cu­tion

Paul worked with designer Pierre Tab­biner and Peter Lanyon (found­ing mem­ber of Cos­sette) to develop 2 cre­ative strate­gies. One with a focus on authen­tic Ital­ian imagery and another with the focus on beauty shots of the pasta. Both included clever Ital­ian phrases. We devel­oped cre­ative for all medi­ums, Flash intro on the Piz­za­Hut web­site, radio com­mer­cials, phone mes­sages and many other fan­tas­tic ideas.

Results

Our team blew away the 9 peo­ple we pitched to. Unfor­tu­nately, the cre­ative ended up piggy-backing the amer­i­can cre­ative (did you see the real­ity com­mer­cials?), there was so much learned from work­ing with such a cre­ative mind like Peter Lanyon and a great designer like Pierre.