Studio 11

Chal­lenge

Phar­masave own­ers’ group, Asso­ci­ated Mar­itime Phar­ma­cies Ltd. were open­ing a new loca­tion in the Bedford/Ravines area. They wanted a fresh, high-end look with this new store while ensur­ing they stayed ‘on-brand’ in deliv­er­ing their goods and ser­vices to this newly devel­oped area that houses finan­cially wealthy, young, pro­fes­sional families.

Exe­cu­tion

Stu­dio 11 first cre­ated curb­side appeal with stun­ning visu­als using the newest trend in store-front dis­plays. We took their cur­rent brand and expanded it to cre­ate more mar­ket­ing and mer­chan­dis­ing oppor­tu­ni­ties. Then, we helped develop a spe­cial pro­mo­tion through radio, direct mail and in-store sig­nage to increase pre­scrip­tion trans­fers to their phar­macy and in-store pur­chas­ing and cus­tomer retention.

Results

Suc­cess! We con­tinue to work with this sat­is­fied group and have since devel­oped their web­site, pro­duced pub­lic rela­tions cam­paigns as well as in-store cam­paigns and pro­mo­tions. Stu­dio 11 is still try­ing to break new ground with the group in excit­ing phar­macy ini­tia­tives. Drop by the Phar­masave Bed­ford at the Ravines loca­tion today, and have a look for your­self. Visit www.ampltd.ca to view the website.