KFC Chicken Bowls
Challenge
KFC was looking to introduce a new product to market, Chicken Bowls. With no other previous advertising on the product, this was to be a big challenge in the 6 week promotional window.
Execution
A Flash-based game was developed to be inserted on the KFC homepage. We showed the 5 main ingredients, contestants had to drag and drop the ingredients in the proper order into the empty bowl. If done successfully, the contestant would be entered into a daily prize draw as well as the Grand Prize draw.
Results
A success! Website hit count went from 800 visits per month to 60,000 visits in the 6 week promo. Also, all email addresses were collected for a database that would receive news on upcoming promotions.