Studio 11

Chal­lenge

More than 25 years ago, Sport Nova Sco­tia and the Nova Sco­tia Sport Hall of Fame part­nered with Cana­dian Air­lines Inter­na­tional to begin a celebrity char­ity golf tour­na­ment. The tour­na­ment com­bined exec­u­tive golf, client net­work­ing, fundrais­ing for sport and East Coast hos­pi­tal­ity for three days at the Pines Resort in Digby, Nova Sco­tia. This amaz­ing event showed its longevity by com­mem­o­rat­ing its 25th Anniver­sary in July of 2011.

Exe­cu­tion

Leanne has been a vol­un­teer for this char­ity golf tour­na­ment thir­teen years, pri­mar­ily han­dling the pub­lic rela­tions, mar­ket­ing and enter­tain­ment func­tions. In 2007, Leanne, rep­re­sent­ing Stu­dio 11, along with Angela Manders-Godfrey became the event man­agers for the East Coast Clas­sic. Paul was hired the same year for an event re-brand as well as new mar­ket­ing and pro­mo­tional ideas.

Results

The East Coast Clas­sic has grown into one of the most suc­cess­ful char­ity golf tour­na­ments in Canada. Each year, 34 teams and celebri­ties enjoy three fun-filled days of golf and enter­tain­ment, rais­ing dol­lars for Sport Nova Sco­tia, the Nova Sco­tia Sport Hall of Fame and local Digby char­i­ties. For the past three years, through suc­cess­ful event man­age­ment, the East Coast Clas­sic has gen­er­ated more than $250,000 for these ben­e­fi­cia­ries. Visit www.eastcoastclassic.org to learn more.