Studio 11

Chal­lenge

Atlantic Gar­dens has been one of Halifax’s lead­ing gar­den cen­tres for over 40 years. Enter the big box stores on the local gar­den­ing scene. With increas­ing com­pe­ti­tion, Atlantic Gar­dens had to look at ways to main­tain sales.

Exe­cu­tion

Stu­dio 11 helped them sep­a­rate them­selves from the pack by broad­en­ing their brand as local gar­den­ing experts and industry-leaders in sus­tain­able prac­tices. We pol­ished the brand and cre­ated key mes­sages and cre­ative for them. We devel­oped a web­site, cre­ated an ad series and a com­mu­nity rela­tions strat­egy called “Plant a Tree” that tied in with local schools and Earth Day and also intro­duced a loy­alty pro­gram as a way to reward their best cus­tomers while devel­op­ing a reten­tion plan.

Results

Atlantic Gar­dens con­tin­ues to work with us as they have merged their two loca­tions into one. Stu­dio 11 con­tin­ues to increase pub­lic aware­ness that they are local grow­ers with an unmatched knowl­edge of local prod­uct and sus­tain­able prac­tices as they head into another sea­son. Visit www.atlanticgardens.ns.ca to view the site.