2011 Dragonboat Festival
Challenge
After the successful campaign designed and marketed for the 2010 festival, Sport Nova Scotia was eager to ask Studio 11 to come back on for 2011.
Execution
Needing to develop a new call-to-action and creative look, Studio 11 introduced ‘Make a Splash’. It was immediately accepted by all groups involved in the decision making. We expanded this look to fit all marketing materials, from billboards to posters to newspaper ads.
Results
The hard-work and planning by Sport Nova Scotia married with the campaign creative Studio 11 designed, the event was a success…14 years running!